Branding is a method of differentiating yourself from your competitors. There are varying opinions on what brand is, and how you can achieve an effective brand.
Our opinion is that you can't create a brand but you can manage it.
branding
Brand perception exists in the customer's mind; they have final say on what your brand is. The best you can do is manage the process so that your customers see you in the light that you want to be seen.
Generally, one of the key areas of confusion is the assumption that your identity is your brand. This is not the case. Your brand is more than a logo; it is the culmination of all the interaction, experience and associations a customer has with your organisation. The benefits of getting it right are:
• not having to compete solely on price
• building a unique position within your market
• a customer base that returns time and time again
We can work with you to develop your existing brand, producing marketing communications that support your brand values. We're also in our element working with new products or organisations. We help build mission and vision statements which form the basis of your brand culture, and then create visual and marketing communications that support these values.
Contact our studio to discuss your requirements and how we can meet your needs.
establishing your brand
Here are a few brief steps to start developing your brand.
1. Identify your target market and customers' needs
2. Determine brand values in line with these needs
3. Review your competition and their brand
4. Position your brand, in context to your customers needs
5. Communicate and support your brand values
6. Monitor everything; your company, your customers' perceptions and your competition
7. Keep your brand fresh
case study: smile works
We were approached by a dental practice wanting to break away from the normal 'clinical' look of competitor branding in order to help them develop their private dental service.
Working closely with the client, the solution developed was the Smile Works.
Read more here.
the great brand debate
We believe in promoting open discussion about brand, how we define it and how we establish brands.
All too often we hear of brand seminars that cater for a corporate multi-national, yet fail to bridge the gap to SME's.
Join in and help develop the solutions.
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