This post is part of a 6 page article we wrote for Computer Arts Projects in 2009, in it we discuss the positive and negative connotations of colour choices for your brand. There are 11 basic colours, each of which has their own positive and negative connotations, regardless of the shade or tint. The most [...]
Identity
Mind The Gap
Ok, so GAP have launched a new logo and the inevitable has happened – everyone hates it. The new design is below and can be seen on their website. Incidentally the old logo is still showing as the site favicon, either it is still cached on my Mac or they haven’t updated it yet. I [...]
Television Identities and Sub-brands: ITV
In the previous blog post we looked at the identities and sub-brands used by BBC TV to promote their channels and services. In this post we’re taking a look at the designs used by ITV. ITV channels and services Did you like this? Share it:Tweet
Television Identities and Sub-brands: BBC
With the recent introduction of satellite, digital and HD television, the terrestrial channels have all branched out with additional services and each of these new services needed a presence that was sympathetic to the overarching brand, but could also forge a standalone identity. Some channels have embraced this and produced some great sub-brands, while others [...]