Pepsi have taken the steps to re-design their single iconic logo to the variations shown above. Unfortunately for them it, it has been about as well received as the London 2012 logo and it is easy to see why. There seems to an attempt to mirror the Coca Cola re-design from last year.

But where Coke have simplified the design by removing the fussy bubbles and swishes, their logo remains intact - Pepsi have opted to re-design the logo. Although at the same time the original ‘Pepsi’ logo shape is present in the ‘e’, which is slightly confusing.  


The price tag for this…. “$1.2 billion over three years to change everything about its brands”

Below are the Pepsi before and after designs.