Posted on September 6th, 2010 by Steve  |  No Comments »

Television identities and sub-brands: BBC

While complete overhauls will pique critical interest, a brand identity that manages to become ingrained into our collective consciousness has the ability to slip under the radar. With the recent introduction of satellite, digital and HD television, the terrestrial channels have all branched out with additional services and have managed [...]

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Posted on August 27th, 2010 by Steve  |  4 Comments »

What are Halifax trying to communicate?

The recent television campaign for Halifax has caught my eye, mainly because I’m not sure what the use of the radio station as a setting is trying to communicate. One of the latest adverts is shown above and here is what I’ve gathered from the campaign.
Halifax, as well as looking after our [...]

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Posted on August 24th, 2010 by Steve  |  No Comments »

Keeping up to date via Twitter

It has been busy this year which has meant we haven’t been updating our blog as often as we’d like to – doesn’t everyone say that and is that really an excuse?
We’re not deliberately trying to be anti-social, its just that we’ve spent a lot of our time on Twitter – you can catch up [...]

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Posted on August 17th, 2010 by Steve  |  6 Comments »

Thoughts on film poster design

I’d noticed recently that film poster designs are getting a bit stagnant (cue the barrage of abuse), take for example one of the better films of recent years The Dark Knight, the main poster is well, a bit predictable. (Is it a coincidence that the poster for Inception looks a bit similar? I’ve [...]

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Posted on July 18th, 2010 by Steve  |  No Comments »

and the winners are…

We received some fantastic entries to our 5th birthday celebration competition.
It was inevitable there were going to be winners from the poetry community, having a way with words being an advantage. Thanks to everyone who entered, it was a difficult choice, but we have announcements to make!
First prize, of £500 worth [...]

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