Before I start this post, I need a disclaimer:
We’re not hardcore deveolpers at Debut, wer’e designers, or to be more specific print designers but, as with any design business we need to be in touch with the digital side of design. We design websites and work with a team of developers who make them work for us although we do have some knowledge of HTML and CSS which is how we created our own site and integrated this WordPress blog.
CreativePanes is a website that showcases illustration, graphic design, photography, print, apparel, logo and website design. Each post is an insight or window into the work of the most talented creatives on the web.
We set this website up in February 2011, as a place to list all the inspiration material we found or were forwarded through social media.
We set this website up in 2006 to highlight the great work we felt was being produced in the local region by designers, photographers, artists and makers.
So why the post about Skoda? Well, this was prompted by the most recent Skoda TV advert, which got me thinking about how I perceive the brand now, compared to how I did 20 years ago.
There are 11 basic colours, each of which has their own positive and negative connotations, regardless of the shade or tint. The most common connotation, for Western cultures are listed here although this is not a definitive guide.
I don’t normally like jumping on the bandwagon and slating a new design or a redesign of an existing brand but I couldn’t contain myself this time. The new design isn’t in the same league as the 2012 logo ‘bright pink Lisa Simpson’ but it is as bad as the recent Pepsi re-brand, in so much as it doesn’t really do anything. It’s just bland.
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